Thirty-One Gifts Expands into Seven More Canadian Provinces
Thirty-One Gifts | March 2015
Thirty-One Gifts, the Columbus, Ohio-based direct sales organization, is announcing they are expanding into seven additional Canadian provinces, beginning April 7. Thirty-One currently is operating in Ontario and Alberta, and now will add British Columbia, Nova Scotia, Manitoba, Saskatchewan, Prince Edward Island, New Brunswick, and Newfoundland and Labrador. With the expansion, they will be operating in nine of the ten provinces in the country.
“We’re expanding further into Canada, thanks to the amazing growth and success we’ve experienced so far in Ontario and Alberta,” said Thirty-One Founder, President and CEO Cindy Monroe.
Thirty-One was founded in 2003 and began selling in Ontario, Canada, in 2012. In February this year they expanded into Alberta, Canada. There are now 99,509 independent sales consultants in the U.S. and 3,050 in Canada, for a total of 102,559.
The company will offer its entire product line, including personalized home organization products and totes, its new Jewell by Thirty-One line of premium faux leather purses and wallets, and a new line of artisan jewelry called JK by Thirty-One.
“We’ve been very well-received in Alberta,” said Christina Snyder, vice president of new market development at Thirty-One. “We moved into Alberta because of their strong economy, and we already had a great deal of interest from women there who wanted to join us. On our first day, we had nearly 300 women join Thirty-One as independent sales consultants. After just one month there, we already have 689 active sales consultants in Alberta.”
Thirty-One will hold two informational events at Vancouver, British Columbia, called Opportunity Events, to introduce interested individuals to the Thirty-One opportunity:
Pinnacle Hotel, 1133 W. Hastings Street
Tuesday, April 7, and Wednesday, April 8
6-8 p.m. (PST)
Interested parties may apply beginning at 7:30 p.m. (PST) each night. At the events, attendees will get to connect with both the home office team and existing Thirty-One consultants, learning more about Thirty-One Gifts and what it means to join their family. New consultants in Canada must join the team of a current Canadian consultant.
Snyder explains the company has been cautious about moving into Canada, and took time to build relationships and establish a brand identity in Ontario, which has by far the largest population. They are building on the leadership developed in that area and relationships to build the brand in other provinces.
“We were created to give women an opportunity to own their own business and earn extra income,” said Snyder. “Independent consultants may work as much or as little as they wish, and many women in Canada are now exploring the Thirty-One opportunity and finding a fulfilling, enjoyable way to supplement income,” said Snyder.
Those interested in learning more about Thirty-One Gifts in Canada, finding a consultant, hosting a party or purchasing products may visit the website at www.thirtyonegifts.ca or connect with a consultant whom they already know.
About Thirty-One Gifts
Thirty-One Gifts is one of the leading direct-selling companies in the U.S., the fastest-growing woman-owned company in the world, and the 17th largest direct-selling organization in the world. The distinctive functional products range from personalized home organization solutions to the Jewell by Thirty-One fashion line that includes premium, functional faux leather purses, pockets and wallets, and the JK by Thirty-One line of artisan jewelry. Products are sold through more than 102,000 independent sales consultants via home parties. The company was named for Proverbs 31, a chapter of the Bible that celebrates hard-working women who are compassionate, gracious and inspiring to their families and the people around them.
One of the strongest values at Thirty-One is giving back to the communities where its employees and sales Consultants live and work by supporting three key pieces of their heart – girls, women and families. Since forming its philanthropic initiative, Thirty-One Gives, in 2012, the company has donated more than $36 million in product and cash to support the mission.
We’re so happy to welcome JK to the Thirty-One family!
Thirty-One Gifts | January 2015
Formerly known as Jewel Kade, this fashionable and affordable line of jewelry – now called JK by Thirty-One – will be part of our product offering beginning in March 2015. Also joining our family are the many JK Stylists who helped make these pieces so popular through their own successful businesses.
Jewelry is part of the Thirty-One heritage, and by introducing these gorgeous styles we’ll be returning to our roots. You’ll be able to shop some Jewel Kade best-sellers plus brand new styles created just for JK by Thirty-One.
These beautiful pieces will give you another way to celebrate your style and personalize your look, and they make great gifts too.
Thirty-One Gifts was founded on the belief in celebrating, encouraging and rewarding others for who they are, and that mission is at the center of everything we do as a company. Our Consultants are encouraged to empower themselves by building strong relationships that help create successful businesses, and friendships that last a lifetime.
We originally brought Thirty-One Gifts and all our values to Ontario, Canada, just over two years ago. Now, with the expansion into Alberta, we’re excited to extend the opportunity to even more women in Canada. Anyone who lives in Alberta is welcome to join our family beginning February 10, 2015.
Our entire product line, including Jewell by Thirty-One and JK by Thirty-One (coming this spring!) will be available to Customers and Consultants in Alberta.
Thirty-One Donates 250,000 Gifts to the Today Show Toy Drive
Thirty-One Gives | December 2014
Cindy Monroe, Founder, President and CEO of Thirty-One Gifts, in her appearance on “The TODAY Show,” announces our donation to the 21st annual TODAY Show Toy Drive. To view photos and video, check out thirtyonegifts.com/today.
The donation of 250,000* products is one of the largest TODAY Show Toy Drive donations in the country. With this year’s give, we’ve donated more than 1 million items, totaling $24 million in product. Thirty-One Leaders are helping distribute products to select organizations throughout the country.
Partnering with the TODAY Show Toy Drive has become a holiday tradition for Thirty-One Gives, the charitable initiative of Thirty-One Gifts. To learn more about the programs we support, check out thirtyonegives.org.
*Thirty-One Gifts LLC's maximum donation will be 250,000 products.
Thirty-One Gives Announces Winner of Cindy Monroe Values & Vision Scholarship
Thirty-One Gives | July 2014
We’re excited to announce Savannah Bennett from Ooltewah High School’s class of 2014 as the winner of the Cindy Monroe Values & Vision Scholarship!
This scholarship was created to honor a girl in the Chattanooga area – where Founder, President & CEO Cindy Monroe was born and raised - and also where Thirty-One Gifts was founded. The winner should embody Cindy’s core values of building relationships, leadership and community service. Savannah truly exhibits these qualities and shares Cindy’s passion for dreaming big and helping others.
As our first-ever scholarship recipient, Savannah will receive $3,100 annually, for a total of $12,400, to support her four-year college career in creative writing at the University of Tennessee at Chattanooga.
With a 3.95 GPA, Savannah is excelling in the classroom, and she’s equally focused on philanthropic efforts, too. When her mother was diagnosed with breast cancer in 2008, Savannah was there by her side through the worst times. After her mother fully recovered, Savannah was inspired to help start a philanthropy committee through her dance team to support those going through a difficult experience.
Every year they adopt a family with a parent who is suffering from terminal cancer or has passed away from cancer. They provide Christmas presents, birthday celebrations and many other needs for the family.
“My mother and I started this because we did not want anyone to go through the financial hardships that our family suffered as a result of my mom’s diagnosis,” Savannah said.
It is this caring and concern for others that so impressed the scholarship selection committee:
Christie Woodfin - Co-Founder, Jewell
Cathy Smith - Sr. Manager, Sales Field Recognition, Thirty-One Gifts
Janice Neal - Program Associate, College and Career Success Initiatives, Public Education Foundation
Rebecca Smith - Director of Scholarships, Community Foundation of Greater Chattanooga
Paul Faulkner - Upper School Choral Music Teacher, Chattanooga Christian School
Savannah’s family is thrilled she was chosen for this honor, and her mom, Shannon Bennett, summed up their feelings best: “I cannot tell you how excited and blessed we feel that Savannah was selected for this scholarship. You cannot know how much this will mean to our family. Virtually all of the college fund we had saved went to pay my medical bills when I was diagnosed with breast cancer. Savannah is such an amazing girl, and I am so happy that someone besides her father and I took notice of this.”
Thirty-One Gifts announces Ronald McDonald House Charities® as its newest mission partner
RMHC is a nonprofit that creates, finds and supports programs that directly improve the health and well-being of children.
Through its core program, the Ronald McDonald House®, the charity helps families stay together, close to their
sick children, which helps them in the healing process. Many Thirty-One employees and sales Consultants also have accessed
RMHC programs and services in times of need.
Through our philanthropic initiative, Thirty-One Gives, we will make a $450,000 monetary donation to RMHC over three years,
and donate 150,000 Organizing Utility Totes as "Welcome Bags" for families staying at Ronald McDonald Houses in the U.S.
Part of our support also includes our independent sales Consultants volunteering at the houses in their local communities
to help make families more comfortable during what can be a trying time.
The Red Wave Thermal Tote will benefit RMHC.
We also are thrilled to announce our exclusive Red Wave Thermal Tote,
available in the 2014 Spring Catalog, to celebrate the 40th anniversary of RMHC. For every exclusive Red Wave Thermal Tote purchased, a portion of the proceeds will benefit
RMHC, and RMHC will direct 75 percent of those proceeds to local RMHC/RMH Chapters.
Thirty-One Gifts sales Consultants volunteered at the Chattanooga Ronald McDonald House by preparing dinner for families staying there.
The following trademarks used herein are owned by McDonald’s Corporation and its affiliates: Ronald McDonald House Charities,
Ronald McDonald House Charities logo, RMHC, Ronald McDonald House, Ronald McDonald Family Room, and Ronald McDonald Care Mobile.
Thirty-One Donates 250,000 Gifts to the Today Show Toy Drive
Thirty-One Gives | December 2013
Cindy Monroe, Founder and CEO of Thirty-One Gifts, made an appearance on “The TODAY Show” this morning to announce our donation to the 20th annual TODAY Show Toy Drive. To view photos and video, check out thirtyonegifts.com/today.
The donation of 250,000* products is one of the largest Toy Drive donations in the country. With this year’s give, we’ve donated more than 750,000 items to date.
Thirty-One Consultants are helping distribute products to select organizations throughout the country.
We thank all the Thirty-One Consultants who participate in our Consultant GOGO (Get One, Give One) Outlet Sale to help make this donation possible!
Partnering with the TODAY Show Toy Drive has become a holiday tradition for
Thirty-One Gives, the charitable initiative of Thirty-One Gifts. To learn more about the programs we support, check out thirtyonegives.org.
*Thirty-One Gifts LLC's maximum donation will be 250,000 products.
Cindy Monroe Values & Vision Scholarship Announced for High-School Girls in Chattanooga
Thirty-One Gives | November 2013
Scholarship Announcement/Check Presentation
To celebrate the 10th Anniversary of Thirty-One Gifts, the company’s philanthropic fund – Thirty-One Gives – announced the Cindy Monroe Values & Vision Endowed Scholarship with a $31,000 investment. This donation will be used to support the development of girls in the Chattanooga, TN, community where Founder & CEO Cindy Monroe was born and raised, and also where the business was founded. Each year, the Cindy Monroe Values & Vision Endowed Scholarship will honor a girl in the Chattanooga area who embodies Cindy Monroe’s core values of building relationships, leadership and community involvement. The chosen applicant will receive an annual $3,100 scholarship for four years, totaling $12,400 to support her college career.
We're excited to introduce a new personalization option to help you share how much you care and raise awareness for the cause closest to your heart. Add a Thirty-One Gives Care Ribbon to one of your favorite Thirty-One styles for $10 with text or $7 without text.
Ribbons are available in every thread color offered in the Fall Catalog, and for every ribbon purchased, 31 cents will be donated to Thirty-One Gives to support our mission to empower women and girls and strengthen families.
For every product purchased during the Outlet Sale, Thirty-One Gives will donate one of our products to The Today Shows’ 20th Annual Holiday Toy and Gift Drive, up to 250,000 items! We call it GOGO: Get One, Give One.
Get birthday presents, organize your home and update your look, all while helping someone less fortunate have a happier holiday!
Home Office Employees Help Build a Home of Hope
Thirty-One Gives | April 2013
We know first-hand the importance of a good home – our Founder & CEO, Cindy Monroe, started Thirty-One 10 years ago in the basement of her own home. Through our philanthropic initiative, Thirty-One Gives, we’re thrilled to pay forward the many blessings we’ve received as a company. Our mission to empower women, strengthen families and change lives aligns perfectly with Habitat for Humanity’s goal to support communities and give everyone a place to live. By partnering with Habitat for Humanity, 40 Home Office employees will help build a home for a local family and proudly support the female homeowner. Habitat for Humanity’s Home of Hope is the first-ever build of its kind (five-day blitz build) in our community. Together, we can strengthen our community.
Proudly sporting their pink hard hats, Thirty-One home office employees helped build a home for first-time homeowner Christine Travis, empowering her with the tools she needs to raise her family. From laying sod and flooring, to hanging doors and cabinets, to installing siding and porch railings, the pink power was truly undeniable at the first-ever Habitat for Humanity MidOhio Home of Hope Blitz Build!
Thirty-One President, Andy Neri, helps cut the ribbon at the Key Ceremony
What an emotional night to be able to celebrate with Christine Travis and her nieces as they get the keys to their brand new home!
The Home of Hope wouldn’t be complete without Thirty-One Product! Destiny and Alicia celebrate their very own personalized spaces.
Thirty-One Gives featured in Direct Selling News
Thirty-One Gives | April 2013
Thirty-One has experienced amazing growth during the last 10 years, and people across the country are taking notice. Direct Selling News, a monthly magazine focused on the direct selling industry, recently featured both Thirty-One Gifts and Thirty-One Gives in a four-page article that highlighted our incredible success story.
Thirty-One Founder & CEO Cindy Monroe was interviewed to discuss our growth and our company’s mission, while Wendy Bradshaw, the Director of Philanthropy and Events, shared details about our philanthropic initiative, Thirty-One Gives. Bradshaw discussed our new partnership with Girl Talk, along with many of the other causes Gives has supported since its launch in February 2012.
To help us carry out our mission of celebrating, encouraging and rewarding women and girls across the country, we proudly partner with nonprofit organizations that share our goals.
This month we’re happy to announce a new national mission partner, Girl Talk!
Girl Talk is a peer-to-peer mentoring program in which high school girls help middle school girls overcome the challenges associated with the early teenage years.
We’re hoping to raise $50,000 to donate to Girl Talk, and you can help us reach our goal! Get the Details.
Thirty-One Founder & CEO Cindy Monroe with Girl Talk's Founder Haley Kilpatrick
Through this partnership with our Thirty-One Gives initiative, a portion of the proceeds from every U R U Gives Round Up! purchase will be donated to Girl Talk to help them reach more girls across the country.
Learn more about the Gives initiative and our new relationship at the Gives website.
A Season of Giving
Thirty-One Gives | January 2013
Thanks to our tremendous family of Consultants and Customers, we were able to give back throughout the 2012 holiday season. We appreciate all your generosity as you helped us touch the lives of many people across the country. Here are just a few of our “Gives” from the 2012 holiday season:
Today Show Toy Drive
As a result of our Consultant GOGO (Get One, Give One) Outlet Sale, we donated 250,000 products to the Today Show Toy Drive. That’s more than $7 million worth of products!
In partnership with the Direct Selling Association, we matched every Consultant purchase during the sale, donating one product for every purchase. After the sale, more than 130 Thirty-One leaders helped us spread holiday cheer and distribute the products through 74 charities spread across all 50 states.
“Five amazing leaders spent their entire day sorting through donated items and decorating the donation drop-off for Safe Haven in Dallas. What a blessing,” said Heidi McKee, a Senior Executive Director. “Thirty-One delivered big-time with Cindy Totes and backpacks. It was great!”
As part of our November Customer Special, for every Medium Utility Tote purchased, we donated one Thermal Tote to Operation Homefront, an organization dedicated to helping military families and wounded warriors. To show our sincere gratitude for the sacrifices they make on a daily basis while protecting our freedom, we were able to donate 250,000 thermals.
To all the families of everyone who is serving or has served in the military, thank you for everything you do!
Franklin Women’s Shelter
The Monroe family partnered with some of our senior leaders and The Salvation Army to give back to the Franklin Women’s Shelter in New York City. The shelter helps homeless women get back on their feet to secure and sustain permanent housing.
Cindy, Scott, their children and our leaders prepared dinner for shelter residents, plus helped with resume writing and organized the common area with $100,000 worth of Thirty-One products. They also left holiday gifts for residents of the shelter to open on Christmas.
Our Heart Belongs to Her
American Heart Association | January 2013
This year Thirty-One Gifts became the first direct-selling company to form a national Heart Walk team in support of the American Heart Association. Through our charitable initiative, Thirty-One Gives, more than 3,800 Consultants and Home Office employees participated in over 60 Heart Walks across the country, raising more than $190,000 to support the fight against the #1 killer of women, heart disease.
Heart disease affects many of our Consultants, Customers and Home Office employees, so we were very excited to raise awareness and funds for research to save the lives of women across the country.
“We believe strong, healthy women lead to strong, healthy families and communities,” Thirty-One Founder & CEO Cindy Monroe said. “Our goal is to empower, educate and inspire women across the country to take charge of their heart health and take a stand against heart disease.”
Thirty-One donates 250,000 gifts to the TODAY Show Toy Drive
Thirty-One Giving Back l November 2012
Thirty-One Gifts continues its annual partnership with the Direct Selling Association (DSA) and the Today Show Toy Drive and will make a retail product donation of $5.4 million this year. The donations will be made through their philanthropic initiative, Thirty-One Gives
"We are proud to be a part of the DSA and have enjoyed our partnership with the DSA and the Today Show Toy Drive for several years," said Wendy Bradshaw, Director of Philanthropy for Thirty-One Gives.
With last year's contribution, Thirty-One was honored to learn they provided one of the largest donations in the Today Show Toy Drive history. This year, the generous donation was made possible due to Thirty-One's GOGO (Give-One-Get-One), Consultant-Only outlet sale. Thirty-One matched purchases 1 to 1, up to 250,000 products, and will donate a Backpack, Thermal Tote or similar item.
"We want to show our appreciation to Thirty-One Gifts for their wonderful contribution to our Toy Drive. It surpassed our expectations not only in the number of gifts, but in the genuine philanthropic spirit that the organization fosters," says Sam Sagenkahn, Project Director for the Today Show Holiday Gift Drive.
National Conference Directors Day Give | August 2012
We left a little piece of our Thirty-One Gives heart in Atlanta to show appreciation for all that Southern hospitality! The inaugural National Conference Directors Day Give came from contributions Directors gave during lunch on Wednesday, August 1, to support two Atlanta-based nonprofit organizations:
Atlanta Mission: My Sister's House – An overnight shelter and residential discipleship program provided by the Atlanta Mission Women's and Children's services for homeless women with children. www.atlantamission.org
Girl Talk – A program with a mission to help young teenage girls build self-esteem, develop leadership skills and recognize the value of community service. www.desiretoinspire.org
Representatives of these organizations were surprised and delighted to receive larger-than-life checks on stage the next day sharing total donations of $40,661.50! For more information about Thirty-One Gives, visit www.thirtyonegives.org
Right To Read Week Celebration
I Know I Can | May 2012
In celebration of National Right to Read Week, the I Know I Can organization asked Thirty-One's Chief Brand Officer, Scott Monroe, to join other local celebrities in reading to second-grade classrooms.
Scott read the children's book I Know I Can, which is a heart-warming story that teaches students the importance of dreaming big and working hard, while also showing them the way through the career, skill and interest explorations of the book's characters.
Students had the chance to ask Scott about his college experience and how it prepared him for his role at Thirty-One. Scott encouraged the children to stay in school, study hard and to get a college education for successful futures.
For the past 100 years, Girl Scouts of the USA has been building girls of courage, confidence and character, and Thirty-One is joining them in the celebration. Thirty-One is proud to be a Centennial Sponsor of Ohio's Heartland Girl Scout Council where Cindy Monroe, Founder and CEO, serves as an Honorary Board Member.
To further celebrate our centennial celebration partnership, the Girl Scouts and Thirty-One hosted the event "Belief is in the Bag": a night of inspiration and fun at Thirty-One. Over 250 local Girl Scouts and their leaders enjoyed belief-building activities, a facility tour and a heartfelt message of empowerment and self-confidence from Cindy.
Cindy encouraged the girls, telling them that they have a place in the boardrooms of tomorrow and that it takes believing in yourself and the support of friends and family to get there.
Thirty-One's Founder & CEO Cindy Monroe, Chief Branding Officer Scott Monroe, Director of Philanthropy Wendy Bradshaw and some of Thirty-One's other senior leaders were in the Big Apple December 16 for Thirty-One's NBC Today Show Toy Drive appearance. As part of this special Gives trip, the group gathered at the Dress for Success Worldwide headquarters to organize and pack up Cindy Totes and scarves to donate to all the organization's affiliates across the country. Each tote included an inspirational note to empower women to reclaim their lives while feeling supported and celebrated.
Our Thirty-One senior leaders felt blessed and humbled to be part of an effort that would help and inspire thousands of women from coast to coast.
In case you missed it, check out Cindy on the NBC Today Show
Today Show | December 2011
Thirty-One's Founder & CEO Cindy Monroe was on NBC's Today Show on Dec. 16, to present the company's donation of more than 250,000 products to the Today Show Toy Drive.
This is the largest donation the Today Show Toy Drive has ever received!
Thanks to the support of our Consultants and Customers, we are helping thousands of families in need. We couldn't have done it without their support!
Thirty-One featured as "The Next Big Thing"
Next10 | September 2011
WBNS-10TV recently featured Thirty-One in a show called Next 10: The Next Big Thing. The show spotlights up-and-coming companies that are putting Columbus on the national map. Chief Operations Officer Andy Neri gave the TV crew a behind-the-scenes tour of the Easton Home Office and Distribution Center, and the crew was WOWed by the products, the people and the family culture of Thirty-One. Enjoy the show!
Video: Next 10 Next Big Thing
Columbus Dispatch Features Thirty-One's Booming Growth
Thirty-One Today | August 2011
The Columbus Dispatch featured Thirty-One's booming growth, National Conference and our amazing Founder & CEO Cindy Monroe in a recent article. The article was featured on the front page of the business section and truly celebrates the Thirty-One opportunity.
Direct selling is an industry that is changing the way people do business and providing millions of individuals around the world with the opportunity to own their business and determine their level of success. Thirty-One is a direct selling company and we are proud to be a member of the Direct Selling Association. Learn more about the industry and the opportunities waiting for you.
100 Years of Direct Selling
Thirty-One Today | August 2011
The direct selling industry has rich history that parallels the achievements and struggles of the American landscape.
We welcome you to explore the 100 year history of the Direct Selling Association.
Let's Celebrate Two Million Blessings!
Thirty-One Today | May 2011
Our growth is beyond phenomenal! On November 30, 2010, we announced that we'd shipped our one millionth order. Now — only five months later — we're thrilled to share that we recently shipped our two millionth order!
Members of our Distribution Center staff are all smiles as they gather together to share the moment!
We've reached this amazing milestone because of our outstanding Independent Consultants! Please join us in celebrating our latest blessings — all two million of them!
We are excited to announce that Cindy Monroe has been named one of Central Ohio's "Forty Under 40" by Columbus Business First Newspaper. This annual award recognizes 40 individuals under age 40 who show professional drive and give back to their community.
"This is truly an honor and a blessing," Cindy said. "I'm humbled to be considered among such talented men and women in our community." Cindy credits our passionate and dedicated Thirty-One Consultants, Leaders and employees for the company's growth and success.
Cindy was nominated by David Hirsh, president of Atrium, which is our strategic sourcing partner for all the Thirty-One products you love. The 2011 recipients of the Forty Under 40 Awards will be honored in May. Read the article at Columbus Business First
Thanks to dedication, hard work, love and support of our entire Thirty-One family, the company was recognized as one of the Columbus Business First Fast Fifty. Thirty-One ranked fifth out of the 50 fastest growing companies in Central Ohio. Continue reading at Columbus Business First
Thirty-One is in full bloom as business continues to grow at an unprecedented rate. Founder & CEO Cindy Monroe and her husband Scott --Thirty-One's Chief Brand Officer, strive to maintain the company's modest roots by nurturing relationships and a sense of family that remains the company's foundation. Continue reading at Direct Selling News
Thirty-One on the Today Show
Today Show | December 2009
Thirty-One's Founder & CEO Cindy Monroe made a guest appearance on NBC's Today Show with Cathie Lee Gifford and Hoda Kotb on December 1, 2009 to donate more than 30,000 thermal totes to the Today Show Toy Drive. Thirty-One strongly believes in sharing the blessings and paying it forward.